Title	The effects of seafaring knowledge, attitude and reference group opinions on students’ on-board intention
Authors	Huang, Fei Leung, Lai Han Wang, Wen Di
Advisors	Lu, Chin-Shan
Degree	Undergraduate
Issue Date	2017
Absctract	The lack of seafarers is a prominent issue in the shipping and logistics industry. Although previous research tried to unravel the scarce seafarer dilemma, there are few studies especially discussing the factors affecting on-board intention. To fill in the existing research gaps and provide useful insight to the industry, this paper investigates the effects of seafaring knowledge, attitude and reference group opinions on on-board intention based on a knowledge, attitude and intention (KAI) model. Using questionnaire survey collected from 243 students studying in the maritime and logistics related departments at the Hong Kong Polytechnic University (PolyU) and Maritime Services Training Institute (MSTI). This research finds that attitude and reference group opinions positively influence student’s onboard intention. Although the research hypothesis of the direct influence of seafaring knowledge on on-board intention was not supported. Specifically, this research finds the indirect influence of seafaring knowledge and reference group opinions on student’s on-board intention through attitude. This research provides a comprehensive insight to understand the determinants of students’ on-board intention. Practical and theoretical implications from the research findings are discussed in this research.
Subjects	Sailors Merchant mariners College students -- Attitudes
Publisher	Hong Kong Polytechnic University
Rights	All rights reserved.